Magneti Marelli Checkstar and WES renew their partnership in 2022
Monaco (P.ty), Monday 21 March 2022 – WES Management is glad to announce the reinforced partnership with Magneti Marelli Checkstar for 2022.
The iconic Italian-based brand, globally recognized for its workshops network, renews its support to the series for the upcoming season and confirms the shared values of sports, effort and endeavour with the sole UCI E-Mountain Bike World Cup.
The confirmed partnership with the emerging cycling discipline and pioneering competition will promote the Magneti Marelli Checkstar – Hybrid & Electric Concept, which prepares its workshops for the assistance and the maintenance of the latest generation cars.
Magneti Marelli Checkstar brand will once again accompany the racing season within the paddocks and on the racetracks all over Europe, as well as across WES communication channels, the exposure being strengthened by the improved TV coverage of the series.
Onsite incentive activations along the season will take the Magneti Marelli Checkstar network closer to E-Mountain Biking in tailor-made activities to experience this fast-growing sport.
In addition, all Women and Men pro-riders participating in the UCI E-MTB World Cup will compete again this year to achieve the Magneti Marelli Checkstar Power Lap Award, by setting the fastest lap on race at each WES Round and will fight for the final prize at the end of the season.
About Magneti Marelli Parts & Services
Magneti Marelli Parts & Services is the commercial division of Marelli, distributing spare parts, Automotive components and know-how to workshops through a network of distributors on the independent market. It supplies both original and equivalent products, as well as support services for drivers through the Magneti Marelli Checkstar network of workshops and body shops.
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